I am fond of the idea of using a squirrel as the visual representation for AWAKEN TEA. I associate squirrels with the morning hours of the day; I always see them scurrying around my yard as they collect the little acorns as squirrels do. They are totally dependent upon nature for their survival. Because sustainability is driving this assignment and I am leaning toward using environmentaly-based packaging, a squirrel might help consumers make the connection. I see the squirrel as a friendly, gender neutral mark. A subtle suggest of a leaf is even possible within the tail (I may not even bother though).
No comments:
Post a Comment